Unilever, Bovi go live on radio with "Wake Up to Lipton" Radio Show

Set to pave the way for a fun and happy early
morning wake-up that will set the pace for an
interesting day, Lipton, the leading tea brand from
the stable of Unilever Nigeria has flagged off a 5-
minutes radio show tagged, “Wake Up to Lipton”
radio show.
Anchored by Nigeria’s renowned comedian
BoviUgboma popularly known as ‘BOVI’ the
programme commenced airing on six different
radio stations (Beat FM 99.9, Cool FM 96.9
(Lagos & Abuja), Inspiration FM 92.3, Rhythm FM,
97.3, ABS AM Radio Onitsha and Independent
Radio Benin on Monday, February 3rd , 2014.
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Speaking at a press conference announcing the
commencement of the radio show, the Category
Manager, Tea & Spreads, Unilever Nigeria Plc.
Vivian Ihaza, stated that the Wake Up to Lipton
Radio Show is a 5 minute recorded radio show
anchored by BOVI which allows consumers and
listeners to the show to start their day right by
listening to funny twists on popular phrases.
Conceived from a strong desire to help the Lipton
Tea consumers and all listeners to the show kick-
start their day in a mood that would help ensure
a fun and brighter day, Ihaza also noted that the
show “Is meant to make listeners laugh, raise
their spirits and generally brighten up their day
with the idea that if you start your day on a
lighter happier note, it will have a positive effect
on the rest of your day”.
The programme will air on Cool FM – Abujaon
Mondays by 6.20am, Rhythm FM and
Inspiration FM on Wednesdays 6.15am and
8.05am respectively while it will air on Cool FM
on Thursday by 6.15am, Beat FM and ABS,
Onitsha on Fridays by 8am and 9.45am
respectively while listeners in Benin and its
environs will have the program on Independent
Radio, Benin every Saturday by 8am.
Lipton Tea over the years has remained a
dominant market leading brand in Nigeria beating
its closest competitor by a wide margin. This has
been built through the innovation of channels that
facilitates strong relationship with its
consumers.The radio show will also be extended
to the Lipton Nigeria Facebook page-
www.facebook.com/Liptonnigeria.