Campari Projects Cultures ThroughIconic 2014 Calendar

C ampari, one of the leading global alcoholic
spirits, has launched the 2014 edition of the
annual Campari Calendar with the celebration of
global cultural heritage as its main focus.
With the theme “Worldwide Celebrations”, each
month of the calendar focuses on a unique
festival from a number of different cultures around
the world. Through this intriguing new theme,
Campari intends to highlight how cultures around
the world have become more global than ever
before, and reinterprets each celebration through
its spirit made of passion, style and charisma.
Continue...
The Campari Calendar is one of the world’s iconic
artistic calendars. Distributed in international
limited edition of only 9,999 copies, it is a small,
collectible luxury for the few that receive it, and is
a tribute to the world class talents and
photographers that make it come to life every
year.
The 12 images of the Calendar have been inspired
by the followings festivals across all the
continents: Spring Festival – Beijing, China;
SautizaBusara – Zanzibar, Tanzania; Mardi Gras
– New Orleans, USA; Hanami – Tokyo, Japan;
Feria de Sevilla – Sevilla, Spain and
Midsummer’s Eve – Stonehenge, England.
Others include Rhein In Flammen – Bingen,
Germany; Festival y Mundial de Tango – Buenos
Aires, Argentina; RegataStorica – Venice, Italy;
Festival de lasCavaleras – Aguascaliente, Mexico;
Melbourne Cup – Melbourne, Australia and
Reveillon – Copacabana, Brazil.
Hollywood actress, Uma Thurman, 2003 Golden
Globe Best Actress Award winner, is the sole star
of the project while the shoot was done by Paris-
based South African Photographer, Koto Bolofo.
According to Bob Kunze-Concewitz, CEO of
Gruppo Campari, “The unrivalled legacy of the
Campari Calendar is set to continue this year with
the aim of delivering even more invigorating and
inspiring imagery. Once again, boundaries will be
pushed in order to stimulate people’s
imaginations with a voyage of discovery each
month to explore worldwide celebrations, and the
theme of this year couldn’t be more appropriate
to do so. The Campari Calendar 2014 is
dedicated to the pleasure that can be enjoyed
from travel and discovery around the world. With
this in mind, we are very much pleased to unveil
the 2014 Campari Calendar.”
Campari is a contemporary and charismatic
classic. The secret recipe, which has remained
unchanged, originated in Novara in 1860 and is
the base for some of the most famous cocktails
around the world. Campari is an alcoholic spirit
obtained from the infusion of bitter herbs,
aromatic plants and fruit in alcohol and water.
With its vibrant red colour, intense aroma and
inspiring flavour, Campari has always been a
symbol of intrigue and pleasure, which unfurls
itself into a captivating drinking experience.
These are the values that have made the Campari
brand famous throughout the world as an icon of
passionate Italian style and excellence.